BIG DATA! WHAT IS IT?

THE CONCEPT OF BIG DATA 
Back in the time Sir Francis Bacon quoted that "Knowledge is power". Breaking down this quote in the modern world it can be termed as information is power hence, too much data can never be used as a basis for decision making (Paraschiv and Danubianu, 2019). 

The last era has seen a huge technological development which brought in a lot of data within itself following with data collection and storage. Also, we can say that the entire society is clouded with binary numbers the 0's and 1's. 

With a variation of data collected from different data points such as transactions, sensors, streaming and social media, introduced a new and convoluted data types whose storage and processing was now a huge challenge for traditional databases. Hence, the concept of Big Data came into existence. 

THE DEFINITION OF BIG DATA 

Now from the above discussion we understand how the concept of Big Data came into existence so let us talk about the definition. Big Data is an evolving subject which has a direct relation to the large volume of data collected. Now, this data when collected can be categorized as structured and unstructured data, the manipulation of which goes beyond the capacity of traditional database management systems to collect, store, control and analyse. In fact, "Big Data implies the existence of a set of features known as Big Data Vs". The primary and most known features are those in-relation to the data volume, variety and velocity I.e. the 3 V's (Lukosius and Hyman, 2019) which we will discuss in my next Blog. 

BIBLIOGRAPHY

Paraschiv, A.M., Danubianu, M., 2019. BIG DATA - Present Opportunities and Challenges. BRAIN: Broad Research in Artificial Intelligence & Neuroscience 10, 15–21. 

Lukosius, V., Hyman, M.R., 2019. Marketing Theory and Big Data. Journal of Developing Areas 53, 217–228.