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GOOGLE ANALYTICS OVERVIEW

In this final blog let us discuss the Analytics of my last 5 blog topic. Here we will discuss an overview of the last 6 weeks.

AUDIENCE OVERVIEW

On the above chat we can see that the number of users viewed the website was 24 and the number of times users visited the website is 89 which is called sessions. Thereafter, the number of times the users visited different pages on my website, which is termed as pageviews is 510 following with 06.52 average watch time on my website and a 32.58% bounce rate which means the users exiting the website immediately after visiting the site.

ACQUISITION OVERVIEW

The Acquisition overview gives us a clear overview of the overall traffic for the website. On the above chart we can see that most of the traffic came from social media which is 45.8% and the second most is 35.4% which came directly by sharing the URL. Surprisingly 14.6% came from referral which means users coming to my website form other website and 4.2% being organic search.

 BEHAVIOUR OVERVIEW

The behaviour overview chart gives us the data as how users are behaving on out website depending on the content with bounce rate, exit % average time spend on website and number of page viewed.
Also, it shows that the most viewed page in the website is AI in Marketing with 29.80% and then the home page with 27.76% pageviews.

 LOCATION

The location chart shows the location of users from where they are accessing the website. In this case the most popular country of access is Ireland following with UK, India and France.

DEVICES
This chart shows us the importance of our websites being mobile and desktop friendly as most of the access point of my blogs are on mobile.

Lastly, the importance of Analytics in this era is very essential to evaluate and measure the performance of any online presence (Crutzen, Roosjen, and Poelman; 2013).


BIBLOGRAPHY
Crutzen, Rik, Johanna L. Roosjen, and Jos Poelman. “Using Google Analytics as a Process Evaluation Method for Internet-Delivered Interventions: An Example on Sexual Health.” Health Promotion International 28, no. 1 (March 1, 2013): 36–42. https://doi.org/10.1093/heapro/das008.

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