ARTIFICIAL INTELLIGENCE IN MARKETING

Let us talk about AI in Marketing in this blog. Artificial Marketing is about optimising consumer data and AI like machine learning, is about enhancing and predicting the next move of the consumer and act accordingly to move down the sale funnel of customer buying journey (PricewaterhouseCoopers, “Consumer Intelligence Series.”. 2020)

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With the use of Big Data and Analytics the marketers are able to build a clear target audience and map a better buyers journey. Marketers can also enhance/ boost and make changes to campaigns and measure the ROI. Well this a small overview of AI in Marketing but let us discuss a little further. Some of the core AI Marketing are:

Big Data – As discussed above Big Data has an overwhelming opportunity for marketers and giving them an opportunity to deliver the right message to the right person with different contents for different target audience.

Machine Learning – This intelligence provides marketers with the opportunity to analyse trends from huge data storage. This allows them to understand the likelihood of repeated actions and the urge associated with it. For e.g. the Google voice search, Amazon Alexa, Apple Siri etc.

Powerful Solutions – AI Marketing solutions truly understands the world of data like humans do. The algorithm have been designed in such a way that these solutions can understand themes and insights from the complex data set in a matter of seconds from the open form of content like social media and email marketing. It can enhance the overall performance, eliminate waste and make decision making easy and reliable.

Therefore, using Big Data and AI corporate giants can measure the outcome of any given campaign and also make the buyers journey more meaningful and purposeful.

BIBLOGRAPHY

Senturia, Martha. “Marketing With AI: Chatbots Are Smarter Than You Think.” EContent 41, no. 4 (October 2018): 18–19.

PricewaterhouseCoopers. “Consumer Intelligence Series: Bot.Me.” PwC. Accessed February 24, 2020. https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/artificial-intelligence.html.

Emarsys. “What Is Artificial Intelligence Marketing & Why Is It So Powerful?,” October 10, 2016. https://emarsys.com/learn/blog/artificial-intelligence-marketing-solutions/.

Adext Blog. “9 Applications Of Artificial Intelligence In Digital Marketing,” May 11, 2018. https://blog.adext.com/applications-artificial-intelligence-ai-digital-marketing/.